social media use by brands at the consumer electronics show

Every year, over 2,700 exhibitors from brands big and small descend upon the Consumer Electronics Show (CES) to display their latest products. But will they be noticed? Moreover, will influencers talk of their products afterward? Many exhibitors are tapping into social media during CES 2011 to make sure the answer to both of those questions is a resounding ‘Yes!’.

The CES Social Report has been developed to capture and catalogue what brands are doing to energize the influential social media socialites at CES; how they are creating branded experiences worth talking about; and which trends set the tone at the world’s largest consumer technology tradeshow.

Ben Grossman is an advertising, marketing and social media strategist who has been tapped to speak to audiences nationwide, including at the Consumer Electronics Show and the Microsoft Technology Center. Ben currently works as a Communications Strategist at Oxford Communications.

Christopher Stemborowski has always been keenly interested in the intersection of technology and communication. His unique perspective on the digital representation of brands through social media fuels his work as an Associate Communications Strategist at Oxford Communications.

Oxford Communications is the full-service marketing, creative and communications agency that issues one call to its clients and employees alike: Be Brilliant. Oxford's communications strategy team advises brands on leveraging a combination of online and offline initiatives to generate social influence when and where it matters most to consumers.